Digital Marketing Director

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Results-driven professional with over 20 years of experience in marketing, web development, and project management, specializing in SEO, CRO, and data-driven strategies to optimize performance and user experience. Adept at building and managing high-performing teams, leading cross-functional collaborations, and driving measurable business growth. Expertise includes developing and managing WordPress websites and landing pages, overseeing technical and content SEO, and leveraging A/B testing and analytics for incremental improvements. With a background in IT, a career in marketing, and experience as a business owner, I bring a unique set of skills to effectively collaborate and communicate across technology, marketing, and business functions. A strong leader with a foundation in HTML/CSS/PHP and a proven track record of delivering scalable, impactful web solutions in dynamic, fast-paced environments.

Executive Leadership
Team Building & Management
Conversion Rate Optimization (CRO)
Search Engine Optimization (SEO)
Digital & Web Strategy

Wordpress
A/B Testing
UI/UX, Responsive, Mobile Design
Web Tech Stack
HTML/CSS/PHP

Content Marketing
Brand Management
Project Management
Google Analytics & SEO Tools
SaaS LMS & Kajabi

Experience

Director of Communications

FortuneBuilders, Inc    |    2012 - Present

Joined the real estate investing and education company of 30 employees and grew with the company to over 500 employees, $170M in annual revenue, and $45M in annual media spend. Held two primary roles. First, created the communications marketing team overseeing the web strategy, content strategy and brand management of the company and ancillary businesses. Managed all the web properties, content team and content calendar, SEO and keyword research. Second, Marketing IT Director, managing aspects of the martech stack including extensive use of WordPress, A/B testing, CRO, and analytics.


  • Built marketing team of 8, including web developers, designers, writers, and SEO specialists, as well as managing outside vendors and agencies.
  • Increased primary website traffic from 200K to 4M annual visitors through evolving content strategy, SEO, CRO keyword research, and UI/UX.
  • Full lifecycle development of hundreds of websites, attracting over 8M visitors annually.
  • Oversaw development of hundreds of landing pages and CTAs, boosting the average conversion rate from 2% to 9% through content strategies, CRO efforts, and A/B testing.
  • Led cross-functional and partner collaborations to create customer-focused web applications, including a custom SaaS Learning Management System (LMS) and SaaS integrations.

Co-Founder and CTO

Protos Marketing    |    2004 - 2012

Co-Founder of an online marketing and web development company based in Costa Rica. Specialized in building websites and online communities around online poker, content and affiliate marketing.


  • Co-founded one of the largest online poker marketing companies with annual revenues over $18 million.
  • Started from a garage in Virginia, built the company to over 60 employees.
  • Operated in 6 languages with customers in over 30 countries, headquartered in Costa Rica.
  • Directed the overall web strategy for websites, managing the content team of 15, written in 6 languages.
  • Expanded web traffic to over 3M annual visitors, acquiring more than 250,000 customers.
  • Led the design and development of all web properties, managing the tech team of 12 (10 developers and 2 designers) and all IT systems used within the company.
  • Acquired: 4 competitors, 1 publishing company, and 1 manufacturing company.

Founder

Aileron Marketing    |    2000 - Present

Online Marketing and web development business specialized in establishing Wordpress websites for small businesses and individuals. Offering a full range of web services, including but not limited to design, development, implementation, management, web strategy, organic and earned media, CRO, SEO, online marketing, hosting, martech, affiliate marketing, and content solutions

Lee Technologies

CRM / Web Developer    |    2003 - 2004

Developed and customized Pivotal CRM. Managed the company intranet and website and provided internal technical support for hardware and software used within the company.

Founder

TotallyDrivers.com    |    1998 - 2004

Founded and operated one of the largest device driver and driver support websites providing a community and directory for finding pc drivers and firmware, as well as providing general PC support. Successfully sold company to Touchstone Software in 2004.

Education

Bachelor of Science, Operations & Information Systems Management

Penn State University

Private Pilot License (PPL)

Fly San Diego